Expression

Writing is your vehicle for transmitting thought. Learn how to fully unleash your unique expression, ensuring your perspective, complex ideas, and emotions are communicated

clearly and passionately to your reader. Make every word truly count.

Register & Context

Choose your formality level. Register adjusts your language to fit the social context and audience.

Tone

Convey the right attitude (e.g., formal, friendly, serious). Tone builds connection with the reader.

Rhetoric

Learn how to use language effectively to inform, persuade, or motivate your specific audience.

Voice

Develop a consistent and recognizable personality in your writing that makes your content memorable.

Conciseness

Eliminate wordiness and filler. Write simply to deliver maximum impact with the fewest words necessary.

Diction

Diction is your word choice. Learn to select language that is correct, precise, and appropriate for your topic.